Buying the most expensive tile adhesive does not guarantee a successful installation. Using the right adhesive for the right tile, substrate and application does. Modern tile installation is no longer as simple as mixing cement and sand and fixing tiles. Today, construction projects use ceramic tiles, vitrified tiles, large-format slabs, natural stones, glass mosaics, swimming-pool tiles and many other materials across internal floors, external walls, wet areas and demanding

Tiles have changed dramatically over the years. Today, homeowners, architects and builders use vitrified tiles, large-format tiles, porcelain tiles, marble, granite and other low-porosity materials. But one important question is often ignored: Are traditional cement-sand mortars still the right solution for fixing modern tiles? The answer, in many applications, is no. Modern tiles require modern fixing technology. This is where tile adhesive becomes essential. The Problem wit